CONTENT MARKETING is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent CONTENT to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. [Content Marketing Institute]
The importance of good CONTENT is indicated in the quote above – people are overloaded with information today, so whatever communication reaches them needs to be concise, relevant and interesting to them.
Kingsway marketing can provide input on supplied content, or else create it from scratch, for all online properties such as websites, blog articles, news items, social media pages (eg Facebook or Twitter), company or personal profiles (eg LinkedIn).
Using the most relevant keywords and phrases is critical for all online material so that the following happens:
- Search engines pick up on the keywords and release the most appropriate results to those who are searching. Content thus needs to be optimised for Google and other search engines (search engine optimisation – SEO).
- Web visitors want relevant answers to their searches and when content is optimised for search engines, they will find the pertinent online properties, posts or articles.
Marketers no longer have the luxury of telling prospective customers what they think the customer should hear. With ‘everyone an editor or photographer’ on smartphones, brands need to remain relevant in the minds of their target audience. Whatever you communicate needs to resonate with customer needs or wants.
How can Kingsway Marketing help with content?
Kingsway Marketing can help you to create, structure, curate (editing existing info so that it’s relevant for your target market) and distribute quality evidence about what you have to offer in order to stimulate interest and generate leads.
Yes, leads! Content marketing’s goal is to generate genuine opportunities to connect with potential customers/patients/buyers for your organisation. And let’s face it, we can all do with more business these days!
“The relentless pursuit of building your online assets and earning digital authority will be the work of decades. It needs that mindset, understanding and vision of how the digital economy is panning out for the next century……It’s not going away.” [Jeff Bull]
If you’re stuck on what to write for your website, social media pages, emailers, news pages or online profiles, feel free to send us a message using any of our connect options.
Alternatively, click on the card below to request a complimentary ‘discovery’ consultation where we can chat informally about your business and see if there are mutually beneficial opportunities to work together.
Click on the card to the left to access a one hour ‘discovery’ consultation to chat about your business, with our compliments!