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Mobile Indexing by Google needs your attention

Mobile Indexing by Google needs your attention

Indexing changes by Google

Mobile indexing launched recently, based on a decision taken in March 2017 when Google decided that they were going to provide a better experience for mobile/cell phone users. The result of this decision is that websites which are mobile-friendly will now to be indexed with a higher priority by Google during search results.

From now on, Google, desktop-friendly versions of your site will no longer be first in their indexing process. This switch is made because more and more searches come from a mobile device so it was time to prioritise mobile results. It is important to note that the mobile-first index is not a separate index, Google has only one index from which it serves the results.

Google will determine by the content available on your mobile site how you will rank — both on the desktop as well as on mobile.

At first glance, mobile indexing sounds scary, but for most WordPress sites there will be a minimal consequence, as most of the websites on this platform have a responsive design. When designing ‘responsively’ both mobile and desktop display the same content. You’ll have nothing to worry about in this case.

However (and here is the big ‘but’), if you have different websites for mobile and desktop and your mobile website has far less content – you need to review the impact mobile indexing has on our site!

Do a mobile-friendliness test

It’s going to be hard to rank if your site is not mobile friendly. So there’s work to be done if this is the case.

Check out Google’s mobile friendliness test and check whether or not your site is mobile friendly. In our experience, this is a minimum requirement. If your site does not pass this test, your mobile version is bad.

Write in a mobile-friendly way

Reading from a screen can be hard. And reading from a mobile screen is even harder than reading from a big screen. To attract a mobile audience, you’ll need to have mobile-friendly copy. This means short sentences and compact paragraphs. You need to make sure your font on your mobile site is large and clear enough, and you need to make sure to use enough white space.

What are you doing to ensure you are using marketing information with integrity?

We all have access to other people's information - just have a look at your cellphone and email contacts, as well as any newsletter databases if you think you don't! Are you being responsible with that information, particularly when this info is held by companies? How you use it and how you protect it, is paramount.  Worldwide, the regulations regarding governance and compliance are getting more strict.

If you need to audit your processes, your database integrity or anything else regarding the legal use of data, take time right now to put in a call to Kingsway Marketing.

Thanks to YoastSEO for reference information.

Need some help?

If you ‘fail’ the mobile-friendly test, or don’t perform well enough, call us for a consultation.

When you start ‘getting found’ on Google, you’ll be glad you did!

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Quality controls for digital marketing excellence?

Quality controls for digital marketing excellence?

Quality Assurance. Is it lacking in digital marketing?

Like anything, digital marketing excellence forms part of the standards of our communication. Is the drive for outcomes overpowering the process used?

Perhaps there is a place for an objective influence, like the freelance/outsourced digital project manager who can ensure excellence in digital implementation?

I’d be interested in feedback from clients and agencies. To define this role, it would be a professional who:

  • knows what digital/content/social media marketing is all about
  • doesn’t physically do the work, but ensures that those executing the campaigns are proficient in their implementation
  • is responsible to ensure digital marketing excellence by doing the following:-

(i) that work is done within deadline.
(ii) targeted, relevant content is used.
(iii) that the client’s objectives are being met.
(iv) that comprehensive reports on all activity to the agency / business / client are being done.
(v) that the bigger picture and the detail are aligned.

This may or may not be for ongoing work (as then you may as well employ someone), but such a person would be engaged for:
(a) short-term or large projects;
(b) while permanent staff are being sought for hiring; or even
(c) when staff are on leave; and
(d) if the Cost-to-Company of a permanent employee is not warranted.

Is there a gap for someone to step in and hold everything together?

Please let me have your feedback – all comments welcome.